Providing engaging experiences on your website or app relies significantly on your ability to develop an effective user interface. Before diving headfirst into the task at hand, let’s look at a few of the most important design concepts and strategies for developing efficient, clean, and engaging interfaces for wide audiences.
Formatting
Regardless of the device your visitors are using to engage with your website or app, they should be able to easily see the content on each page without being required to scroll or zoom.
Teams specialising in professional website design Northants, such as WTBI Agency, usually recommend leveraging responsive design to boost accessibility and optimal engagement levels.
Responsive touch gestures
Integrating elements that support touch gestures is an excellent way to ensure users can interact with your content in ways that feel natural and straightforward. When incorporating touch gestures, it is vital they are put through extensive testing to ensure they function reliably and intuitively.
Font size
All text on your website or app should be at least 11pt in size. This will allow you to ensure the information you are presenting is legible without the need for the user to spend time zooming in.
Contrast
Contrast is another essential consideration to ensure the messages you want to convey are being effectively communicated. When there isn’t enough contrast between the background colour of a page and the text, it is difficult to read and will drive people away.
Space matters
As this University of Florida blog explains, white space shouldn’t be underestimated; in fact, incorporating white space between each element on a page can be key to a site’s overall success, as it ensures features don’t overlap or become illegible. The readability of on-page text can often be markedly improved simply by increasing letter spacing or line height.
Resolution
When selecting image assets to incorporate into your website or app, make sure you are providing your design team with high-resolution versions. This is the only way to ensure your imagery will look crisp on devices with a Retina display.
