Blogging has long been a staple of content marketing, but recently other forms of marketing seem to have taken over, with short-form videos particularly gaining popularity. However, this does not mean that you should forget about blogging. Instead, look at the ways that you use it, so it can remain a key part of your content marketing strategy.
Content Marketing
Blogging is unlikely to be your only form of content marketing and deciding how much time and money to put behind blogging as opposed to other forms of content marketing will vary. If you need help working out how blogging will fit into your marketing strategy, consider using marketing strategy consultants like https://www.reallyhelpfulmarketing.co.uk/specialist-services/marketing-strategy-consultant/.
How Blogging Helps
Blogging can help you with search engine optimisation, or SEO, strategy. This uses keywords in the post to help boost your ranking in a search engine results page, or SERP, so that your site comes up earlier on internet searches
However, this does not mean that you can put out poor-quality content laced with keywords. Instead, think about the content you create. You want it to enhance your reputation and help you build a relationship with your customers. Engaged readers are more likely to follow links in your post that can be used to increase social media following or encourage traffic to your products.
Content that is relevant to your business can help establish you as an expert in your field. This will build trust, making potential customers feel more confident in purchasing your goods or services.
Is blogging working?
A key advantage of blogging is that it is straightforward to see how well your posts are working. Traffic rates will show how many people are reading your blog. It can also show how many new people are visiting as well as how many are returning customers displaying loyalty to your brand.
You will also be able to see what people do on your blog. Of particular interest is how many people are clicking on links to read other blog posts or look at your products and services.
