Corporate events are continuously evolving, so what can we expect from events in 2025?
Corporate Events on the Up
Firstly, despite all the cutbacks, there are no setbacks when it comes to business events, as research shows that corporate events are set to increase. What’s more, such events are increasingly taking place at pricey locations such as Center Parcs and in external hospitality settings – we are seeing large organisations having fewer events in their diary and instead pouring their budget into the ones that count and making them stand out.
Why Are Companies Investing in Events?
According to experts, business owners are keen to continue investing in corporate events in order to boost team morale and encourage employee well-being. As much as this may sound like employers are being sensitive to the needs of their workers, which they are, it is also a very smart business strategy as a happy employee has been proven to be more productive.
Overcoming Challenges to Create a Great Corporate Event
Experts in corporate event management confirm that you don’t need a huge budget to design a successful event. One of the difficulties is, however, trying to think of activities or themes that will accommodate the majority in an environment where there are diverse interests. The answer to this may be to request feedback or suggestions from the workforce itself.
Another challenge is how to attract remote workers to a location to enable the whole team to bond. How to rectify this? Digital platforms!
Firms like https://www.parallelblue.co.uk/corporate-event-management/ can bring in-person, hybrid or fully virtual events to your team with a range of engaging activities on offer.
Your 2025 Event
Now it’s over to you, and possibly your corporate event management team, to plan an event that will not only interest your staff but also benefit both you and them. Perhaps you might hold workshops with indirect links to training tools, or maybe you will use the time to encourage team bonding. Regardless, a memorable corporate event will undoubtedly have a positive impact on the business.
